CASE STUDY : Clabber Girl THE SITUATION Clabber Girl Corporation (Clabber Girl) has undergone many transformations since incorporation over 150 years ago. The company manufactured spices, coffees, and baking powder under many different brand names. By 1899 Clabber brand baking powder was introduced, and today the Clabber Girl brand, as renamed in 1923, is distributed nationwide and to many countries across the world. Foodservice offerings include baking powder, baking soda, cornstarch, OilFlex Oil Stabilizer, and Royal brand products, which include cheesecakes, puddings, and gelatins. Industrial formulations are designed specifically for the foodservice industry. Providing high-quality products to the at home baker and the industrial baking industry involved complex processe

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