Case Study
Ringr Case Study
OVERVIEW Based in Oklahoma City but working for companies around the country, ROBYN has been in the promo industry for more than 25 years. From creative development to product sourcing, research, production, inventory, kitting, eCommerce and distribution, ROBYN has worked within a wide range of industries to create and manage their branded products. STRATEGY The fabric and decor giant, Fabricut, distributes swag to the public in many ways, and was looking for an item that could double as customer gifts and trade show giveaways. The VP of sales at Fabricut saw the Ringr and said “we have to have this”. They planned to distribute the Ringrs to outside and residential sales reps, and at major market events they attended. Practical and perfect, this Ringr provides a small but ef