When Ricoh was founded in Japan in 1936, it was built on three principles: “Love your neighbor, love your country, love your work.” Those ideals have served the company well—it now ranks among the Fortune Global 500. But as it moves to a new way of doing business, Ricoh is using the principles of personality type to give its sales leaders another dictum to live by: “Know yourself.” Ian Harris, senior executive coach for Ricoh’s North Ameri

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