Richards Group Cuts Waste and Boosts Mobile Performance with Sizmek HTML5

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info@sizmek.com © 2015 Sizmek, Inc. All rights reserved. Marketing goal: Optimize mobile performance The Richards Group. Inc. is the largest independent branding agency in the United States and a technology leader. Back in 2013, the agency’s overall mobile interaction rates were at .77%, with default rates (when a static backup ad must be served to a Flash-incompatible device) of 12.3%. While those figures were right in line with the

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Richards Group Cuts Waste and Boosts Mobile Performance with Sizmek HTML5

Richards Group Cuts Waste and Boosts Mobile Performance with Sizmek HTML5

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