Case Study
beIN SPORTS Garners 25% More CTR with Sizmek Dynamic Creative Multiscreen Campaign
info@sizmek.com © 2015 Sizmek, Inc. All rights reserved. Marketing goal: Drive CTR and maximize viewership for Copa América 2015 championship beIN SPORTS is a global network of cable sports channels that caters primarily to soccer fans. The network wanted to maximize viewership for the Copa América South American soccer championships during June and July of 2015. beIN needed the campaign to break through online clutter and engage users w