RFID TURNS A NEW LEAF FOR BRAND NEW BOOKS Japanese publisher Shogakukan Inc. is using RFID to reduce the return ratio of unsold books. Background Shogakukan Inc. and other Japanese publishers struggle with high return rates, which from retail sellers have reached 43 percent. Challenge Returns increase publishers’ production and shipping costs while reducing margins that are already tight. Unsold books often end up being disposed of, creating needless waste. Solution Shogakukan tagged its newly published home medical dictionaries with CrabTM RFID inlays Bookstores are given two purchasing options for the dictionaries: 1. consignment sales, where unsold books can be returned without expense 2. non-consignment sales, where the margin offered is higher but returning unsold books to the publish

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