RFID Boosts Revenue and Reputation for Adler Retail Stores Growing sales and the 2014 European Retail Technology Award in the Best Enterprise Solution category resulted from the introduction of RFID technology at Adler Modemärkte. SMARTRAC is their exclusive supplier of RFID inlays, as well as some unique expertise. Success – so the saying goes – has many fathers. That is certainly the case with the RFID project that Adler has implemented together with consulting specialist TAILORIT. Over the last two years, some 170 stores in the Adler Modemärkte AG network have received state-of-the-art RFID equipment. The hardware consists of antennas for detecting delivered goods, RFID printers, hand-held readers for data collection on the shop floor and – last, but not least – individualized RFID tags

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