Rexall: A Heartwarming Campaign that Delivered Results METROLAND MEDIA CASE STUDY THE CHALLENGE In a competitive pharmacy market, Rexall was looking to build their brand positioning as a key health and wellness resource – both online, and physically, in their locations across Ontario and throughout Canada. Like Metroland, much of Rexall’s brand strength lies in their strong connection to their communities, making the two organizations natural partners. For more than 20 years, Rexall has worked with Metroland on the retailer’s flyer program, and more recently the brand had experimented with a digital campaign to increase brand awareness during flu season. The success of these partnerships inspired the next challenge: how to leverage Metroland’s digital media properties to drive

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