Overview The drugstore marketplace in Canada is highly competitive; it has grown in recent years to encompass more than 10,200 pharmacies. In this environment, some have tried to establish a competitive advantage by broadening their scope of care. Many consumers have reacted with expectations for additional products and services. Rexall has responded to this demand by expanding offerings for cosmetics, food and everyday living products. Business challenge For Rexall, site selection is business-critical. The lead time to open a new pharmacy is 18 to 24 months, so the company’s real estate strategy demands a long-term commitment to each project. Upwards of 20 Rexall staff work on an ongoing basis to execute the site-selection strategy, including assessing the current portfoli

Join for free to read