Case Study

RevTrax Propels Their AI Offering with DataStax Enterprise

RevTrax Propels Their AI Offering with DataStax Enterprise

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USE CASE: Offers/Customer Loyalty INDUSTRY: Digital Marketing CHALLENGES: ) Unreliable uptime and scalability despite tons of data residing in multiple data centers ) Lack of flexibility to do data center maintenance wherever and however needed ) Concerns over durability around no single point of failure SOLUTION: ) DataStax Enterprise, the active everywhere database built on Apache Cassandra and designed for hybrid cloud RESULTS: ) Significantly improved uptime ) 10x improvement in performance ABOUT REVTRAX: RevTrax provides an AI-based promotional and advertising offer management platform for consumer-packaged goods companies and retail brands. Using the RevTrax platform, businesses can run smarter offers, track attribution from ad to purchase, and drive higher retu

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