Case Study
Reverse Supply Chain: Completing the Supply Chain Loop
Reverse Supply Chain: Completing the Supply Chain Loop • Cognizant 20-20 Insights Executive Summary Traditionally, businesses have concentrated on improving the forward supply chain for their products (e.g., manufacturer-wholesaler-retailer). However , as the business environment becomes more competitive, it becomes increasingly impor- tant for them to concentrate on optimizing the backward loop, as well. Reverse logistics practices have