Revenue-Generating Data Projects from the Ground Up Accelerating Growth & Team Collaboration with a Common Platform Most companies today recognize data as a valuable tool for providing insight on a variety of business matters, and they use it - to various extents - to inform decisions in the enterprise. Yet it is still surprisingly difficult today to find cases where analytics are truly at the center of and driving all decision making within the enterprise. Even more rare is finding companies where data isn’t just viewed as something that comes flowing into the company from which insights can be drawn, but instead, something that is in and of itself an opportunity for building products that create a new revenue stream. “Data as a strategic asset, especially when being used to build

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