Radio T elevision Belge de la Communauté Francophone (RTBF) is the public broadcasting station of the government of the French-speaking part of Belgium. RTBF operates three television channels, five radio stations, and also offers on-demand services and new-generation interactive internet service. A highly competitive media landscape The Belgian media landscape is highly competitive - the entire population receives cable and 30 channels, including the major French and German channels. Aware of the competition, RTBF recognized that they needed to better understand and analyze their activities if they were to retain their audience. The IT department - with over 30 employees - was tasked with developing a data warehouse primarily devoted to operational reporting. The company

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