Case study Retail Therapy: Optimising the Cotton On Group’s Online OrderingWith an online channel consisting of websites from every corner of the globe, Cotton On Group wanted to ensure their systems were optimised to keep up with the demand these peak periods generate. Cotton On Group Digital Application Manager David Wells shares his insights on how Avocado helped deliver an order to fulfilment monitoring solution. Getting a better perspective The Cotton On Group wanted to make improvements and create greater visibility of orders across its websites and back-end systems, to provide effective customer support during peak periods. Expecting a significant amount of growth in the new year, David explained, the online channel needed to be optimised to maintain the Group’s strong

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