Case Study

RETAIL Industry

RETAIL Industry

Pages 4 Pages

RETAIL Industry Over the last few decades, retail companies have benefitted from technological advancements that increase purchasing efficiency. The faster rate of customer transactions has accelerated inventory requirements. Retailers who cannot keep pace risk being pushed aside by competitors, who continue to grow in numbers - new methods of customer engagement and omni-channel shopping have broadened the scope of the industry, causing never-before-seen price wars and internal budget cutbacks. To further complicate this situation, the retail industry is dependent on the economic health of its entire supply chain. This poses significant problems, as costly raw materials are sourced from international locations that may experience logistics problems. These factors and others

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