Case Study

Responding to Foreign Competition

Responding to Foreign Competition

Pages 2 Pages

“Keeping production in the U.S. isn’t only patriotic, it’s fundamental to our business strategy.” “If you walk through any of our customers’ warehouses,” says Sealy’s Mike Hofmann, Executive Vice President of Operations for North America, “you’ll see that over half their inventory says ‘made in China.’ We could have jumped on that bandwagon, but felt that we could build a far more powerful competitive model with TBM’s help.” Sealy began t

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