THE CLIENT: The Resilient Floor Covering Institute (RFCI) is a U.S. industry trade association serving the largest manufacturers and suppliers of raw materials, additives, and sundry flooring products for the North American market. Flooring surfaces represented include everything from vinyl and linoleum to rubber and cork. Members include companies like Armstrong, Mannington, Mohawk, Tarkett, Amtico Intl., Burke Flooring, and many others. RFCI is headquartered in La Grange, Georgia. THE CLIENT’S OBJECTIVES: RFCI is dedicated to innovation, quality, sustainability, and improving the industry in all ways. Each year, RFCI sponsors a learning retreat comprised of member senior executives. The goal for this annual meeting was to bring in a guest speaker who could enlighten and inspir

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