CASE STUDY © House of Kaizen copyright 2016 CLIENT: CHANNEL: VERTICAL: REGION: The Times Research & CX Subscription UK RESEARCH-DRIVEN PERSONALISATION: SALES +41% Research into readers’ views on The Times informed store page personalisation, driving an uptake in membership. RESULTS +41% +11% SALES (SPORTS) SALES (BUSINESS) THE CHALLENGE: ? From sports to business to news and comment, readers of The Times and The Sun

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