Finding a better way to analyze data Time Warner Cable is the second-largest multiple service provider in the US. Originally a cable television provider, the company introduced high-speed internet, digital phone, and wireless services. Time Warner Cable needed to drive additional revenues from untapped markets — and turned to Precisely software. Using advanced mapping and spatial analysis, the Time Warner Business Development team in Los Angeles could better understand where current customers, competition, and untapped markets are located, helping increase sales across the entire region. Business challenge The Los Angeles area, in particular, is one of intense competition, with multiple providers vying for the same customers. Spreadsheets used by the sales teams and co

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