Understanding the customer One of the UK’s leading retailers, Marks & Spencer, offers stylish, high quality, great value clothing and home products, and outstanding quality foods — all responsibly sourced from trusted suppliers. To compete in a dynamic market, Marks & Spencer maintains a major programme of ongoing evolution and development across its stores and product groups. Analysts within the CIU are tasked with establishing a better understanding of Marks & Spencer customers and their relationships with stores. Business challenge To support this drive, the Customer Insight Unit (CIU) runs regular analysis and planning based on customer behavioural data. This analysis is used for site planning, customer mobility evaluation, and drivetime estimates, amongst others. The anal

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