Persona, Inc. in Watertown, South Dakota produces high quality, custom signs for major corporations, including petroleum and hotel/motel businesses. The company was founded in 1980 by Dennis Holier with just 3 people and 7000 square feet of production space. He grossed $125,000 in their first year. Over the next two decades, Persona expanded their facility twice, increased their employment ranks to 300 and increased annual sales to over $20 mill

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