Reorganization of Product Portfolio and Digital Architecture CHALLENGE The current organization and positioning of the client’s vast product offering made it difficult for website visitors to find desired content, and was challenging for sales people to communicate their offerings to prospects. APPROACH SachsOpen Card Sort Creating a customer-centric architecture in the voice of the customer Reverse Card Sort Stress-testing the customer architecture versus the initial architecture Expert Iterative Card Sort Refining the architecture through expert iteration OUTCOMEBranding and Labeling Branding and labeling mapped to the way customers think about products and services offered by the client Content Strategy Content strategy was created to deliver critical information for purchase decision-

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