www.insegment.com CASE STUDY WEBSITE REDESIGN LEADS TO SURGE IN ORGANIC TRAFFICwww.insegment.com inSegment, Inc. All rights reserved. 2 RENTEX WEBSITE REDESIGN LEADS TO SURGE IN ORGANIC TRAFFIC 725% Increased organic traffic by 350% Grown keywords ranked in the top 100 by 888% Scaled Organic Conversions by 337% Increased Estimated Organic Revenue by 100% SEMRush SEO Site Audit Score HIGHLIGHTS SERVICES BACKGROUND Rentex is a leading provider of computer, production, and audio visual rental equipment in the nation. With over 12,000 customers and growing, Rentex supplies many of the nation’s largest companies with rental equipment from their distribution facilities located across the U.S. THE CHALLENGE Prior to collaborating with inSegment, Rentex faced two major challenges.

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