CASE STUDY | E-COMMERCE Removing Bots and Reducing New Account Fraud Whilst Improving Conversion Rates • Drastically lowered rate of first time fraud. • Near elimination of machine related attacks. • Transparently verifying repeat customers, reducing risk and purchase friction. OVERVIEW In this case study, a medium sized multinational e-commerce site with an increasing amount of fraud, is faced with the challenge to limit fraud losses without adding friction to their checkout process. Legacy security solutions lowered fraud but added friction to the checkout process, lowering customer willingness to complete purchases. Additionally, the legacy solutions were bad at detecting fraud in growing markets where there were less previous purchase history to base the e-commerce

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