7 « Emolytics makes it possible to open dialogue with our website’s visitors to consider their feelings in the redesign of our website. » Alicia De Deken E-Marketer, " Emolytics allows us to better understand the visitor’s relationship to the website and gives a voice to those who did not convert." Alicia De Deken E-Marketer, Europ assistance Reliable Qualitative Data To Guide Web Marketing & Communications. Executive Summary Europ Assistance required qualitative data to add to quantitative analytics and guide a website redesign that would take into consideration the needs and behaviours of real users. Emolytics gave them access to their visitors’ feelings and attitudes about the website. Challenges We had the following issues to overcome: - Assess c

Join for free to read