REQUIREMENT In the summer of 2012, Caritas launched a large-scale campaign – Zukunft ohne Hunger (A Future Without Hunger) – to support the poor and needy in Africa, Asia and Latin America. An innovative feature was to be the extensive use of text messaging (SMS): an opportunity to make regular donations by SMS to a specific project in the Sahel region (SMS-Dau - erspende) and an SMS-based awareness campaign with ‘Messages of the Day’, which th

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