REFLEXION AT ASTROChallenge T o make a splash while debuting RefleXion’s revolutionary biology-guided radiotherapy treatment to healthcare professionals at ASTRO 2018, RefleXion’s first commercial showcase. RefleXion at ASTRO MAKING WAVES 1 (800) 247-4302 INFO@CZARNOWSKI.COMRefleXion’s motto for ASTRO was “go big or go home,” and go big they did with a 30’x50’ space. Like a cannonball into a pool, RefleXion wanted to make waves with their first commercial presence. We took the wave idea to heart, incorporating it into our storyboard meetings with the RefleXion team and ultimately creating a concept that “drops” the radiotherapy machine into the center of their event space—sending waves of information and architecture out from it. Solution An impactful experience that not only conve

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