Case Study
IGT AT G2E
IGT AT G2EChallenge T o debut the “new” IGT following a merger with GTECH, showcase nearly 400 products and solutions and create a splash at Global Gaming Expo (G2E), the gaming industry’s largest trade event. IGT at Global Gaming Expo CREATING A SPLASH 1 (800) 247-4302 INFO@CZARNOWSKI.COMWe created a fresh environment for IGT to demonstrate their brand’s evolution. The new L-shaped booth combined high-tech and contemporary design to evoke an upscale yet inviting feel. Distinct environments were architected to distinguish featured product and hospitality spaces from performance and stunt areas. We integrated multimedia into the booth by mixing large statement pieces like the 300-foot-long curved screen with smaller standouts such as the exhibit’s LED tile chandeliers. Solution A b