Case Study
Reenergizing a Global Sales Force
The Business Context Anyone who has worked in sales in an old-line global company knows the three C’s: complexity, confusion, complacency. These terms often describe the state of sales roles (complex), sales compensation programs (confusing) and, ultimately, sales performance (complacent) in large companies that have been around for many years. These companies have typically grown via decades of acquisitions, embraced every compensation f