Real Time Offers™ from SteelHouse Prove Beauty is in the Eye of the Beholder Folica, a leading online retailer of hair and beauty products, wanted a more personalized approach to engage with and reward their loyal “Elite Members”. In contrast to standard loyalty programs and offers that give everyone the same rewards, Folica turned to SteelHouse to help them implement new marketing strategies that would help them interact with and incentivize

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