Rationalization Helps Pharma Giant Optimize IT Landscape; Cut Costs
Rationalization Helps Pharma Giant Optimize IT Landscape; Cut Costs
2 PagesThe application landscape of its Marketing, Sales, Business Intelligence (BI) and Channel Management consisted of around 270 applications and the company’s aim was to reduce the Total Cost of Ownership (TCO) by 15%. The task was quite complex given that strategic initiatives like BI, Customer Engagement and Channel Management consumed more than 85% of the application costs, and thus, the bulk of cost savings needed to come from opti
