Super Retail Group Speeds Supply Chain Optimization With JDA Cloud Services Founded in 1972 as a small auto-parts business, today Super Retail Group is one of the largest leisure retailers in Australia, with more than $2 billion in annual sales. Its seven retail brands focus on automotive products, cycling products and sporting goods, which are sold through more than 600 stores in Australia and New Zealand. Since 2005, the company has grown exponentially through a series of strategic acquisitions. While this rapid growth has added sales volume and brand strength, it has also resulted in enormous supply chain complexity. The company operated each brand as a separate division and by 2011 it was managing seven distinct supply chains, which spanned from sourcing in Asia to distributi

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