CASE STUDY As a trade union, our client puts its members first. The organisation wanted to improve the member experience by renewing their website and integrating it with the CRM-based membership system. With this new foundation in place, they could then introduce process changes, handle more types of membership upgrades and take new member subscriptions by bank card – previously new members had to wait until their first direct debit payment cleared before they could enjoy membership benefits. Innervate worked with the union and their new website provider through development, testing and deployment of the new generation site. RAPID DEVELOPMENT AND FLEXIBLE RESPONSE As a key business driver for the project was to create a more dynamic website, we decided to move from the exis

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