About Rakuten Rakuten.com is a marketplace with a mission to deliver an outstanding shopping experience and offer a broad selection of products to discover and purchase. The company empowers retailers to build individual relationships and go the extra mile for their customers. Rakuten.com is a division of Rakuten Inc. (4755: TOKYO), one of the world’s leading Internet service companies. The challenge In order to accommodate business growth, Rakuten moved loca- tions from San Francisco to San Mateo in 2014. While a mere 20 miles south, this move added ~1 hour to many commutes in rush hour. With employees commuting from all over the Bay, Rakuten’s HR Business Partners took this opportunity to evaluate multiple modes of employee transportation. They sought a flexible and reliable so

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