Case Study
Raising the Bar on Variable Data Accuracy and Efficiency
Accuracy and accountability is critical at Data- Mail, a full-service direct mail company based in Newington, Connecticut, which churns out over 1.5 billion pieces of correspondence annually, many containing personalized variable and custo- mer data. The content and logic changes combined with the high volumes of individualized documents make traditional proofing methods costly, time consuming, and error prone. Data-Mail’s customers—major c