MESSAGING RAIN OR SHINE, THE WEATHER CHANNEL IS ALWAYS-ON THANKS TO CASSANDRA Beginning as a 24x7 television network devoted to weather, The Weather Channel has brought accurate and timely weather information to the world since 1982. Today, the Weather Channel brings breaking weather news to billions of viewers and users from web, desktop, and mobile applications. The Challenge As the number one destination for weather, The Weather Channel (TWC) has never paused its tech- nology innovation to serve billions of viewers and users around the world. TWC is a global brand that is always available and greatly values customer experience. “Downtime any time of day means someone isn’t getting served, which means lost revenue, credibility, and important notifications to people who are expect

Join for free to read