Case Study

Retail at the Speed of Cassandra

Retail at the Speed of Cassandra

Pages 12 Pages

Retail at the Speed of CassandraAccording to Statista, physical retail store sales dropped from $19.4 trillion in 20191 to $18.5 trillion in 20202. In the same period, however, online sales grew from $3.46 trillion to $4.29 trillion, a dramatic 24.1% leap3. And even as many parts of the world are slowly emerging from the COVID-19 pandemic, the pressure on retailers continues, with more than 30 major U.S. chains filing for bankruptcy since the pandemic began, including well-known businesses such as Neiman Marcus, J. Crew, and Brooks Brothers. The two primary trends driving these changes were present before COVID: growing customer expectations around fluid, multi-channel experiences and globalization, which has increased supply chain complexity and risk of disruption. But during 2

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