Case Study
Racing Queensland
www.racingqueensland.com.au Racing Queensland Zeroseven SPORTS AND RACING JURISDICTION Racing Queensland's vision is to connect people through the thrill of racing, with the mission to become Queensland's favourite sport and Australia's best racing jurisdiction. Background Zeroseven was involved in Racing Queensland's strategy process from the start of the rebranding project and worked to create a multifunctional site that is user-friendly, engaging and one that will stand the test of time through dynamic functionality. Goals With the establishment of Queensland Racing Integrity Commission (QRIC), and Racing Queensland under-going a brand refresh, a full website revamp was needed to provide more up-to-date functiona