Case Study

Carrera Toys

Carrera Toys

www.carrera-toys.com Carrera Toys EMAKINA Central & Eastern Europe ENTERTAINMENT For more than 50 years, Carrera has been in tune with the slogan “Motorsport at home”— whether with thrilling duels on Carrera race tracks or remote-controlled racing fun with the Carrera RC line. Background In 1963, Hermann Neuhierl developed the first electronic racing track in Germany under the name "Carrera". In the 1970s, the construction of the model construction area under the name "Carrera RC" was also begun. Since 1999, Carrera has been part of Stadlbauer Marketing + Vertrieb GmbH, based in Salzburg, a manufacturer of branded toys and a specialist in marketing and sales. Goals Until now, Carrera’s broad range of products was spre

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