The Customer Family-owned and operated Prime Shine Express Car Wash opened in the spring of 1991 in Modesto, California. Founder Norm Porges was intent on changing the way consumers thought about car wash- ing by filling the void between the pricey and time-consuming full-service car wash and the laborious self-service option. His idea was to become the “McDonald’s” of the car wash industry, by effectively bringing together quality, quickness, co

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