The Customer By any measure, Dale Earnhardt Inc. has grown far beyond its humble beginnings. Formed by Dale and Teresa Earnhardt in 1980, Dale Earnhardt Inc. (DEI) had its first “corporate headquar- ters” in a three-bay garage where Dale had an office. Over the years, the need for more space quickly grew with the addition of more employees and race cars. In 1999, DEI opened its new headquarters complete with administration offices, the Trophy Roo

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