A large US electronics manufacturer was set to launch its newest product. But to maximize consumer visibility and success it needed over 1,000 aisle-cap POP marketing displays delivered to a leading electronics retailer in the week leading up to the launch. EA Logistics was contracted to ensure they reached their destination on-time. Two things immediately added complexity to the project. First, the pickup location at the display manufacturer’s factory was more than 100 miles from the nearest metro area. Second, collection would be late in the day. In consultation with our customer, the POP display manufacturer and our carrier partners, we devised a schedule that would result in all 1,000 displays reaching market on time. Unfortunately due to production delay

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