INSURANCE Data Strategy for Insurance - Building the modern data platform Reinventing the Traditional Insurer 2.0 MARKETING PRODUCT PRICING DATA STRATEGY SERVICING LOSS CONTROL SALES DISTRIBUTION CLAIMSINSURANCE 2.0: REINVENTING THE TRADITIONAL INSURER Introduction The insurance industry has always been driven by data. As far back as the ancient Babylonians, merchants have looked to offset their risk by incorporating fail-safe methods that enabled them to sell their goods and reduce the chances of taking a bath if sales were slow, or disaster struck. Over time, the practice of insuring goods was built on a gut feel and a desire to ensure they wouldn’t lose everything if they didn’t properly account for risk. But what was once an art has turned into more of a science. Estimating

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