© 2020 HIVE9, INC. CASE STUDY: PWC As PricewaterhouseCoopers (PwC) has evolved its marketing strategy over the past few years, Hive9’s planning and financial management capabilities have proven to be an essential part of the journey. According to PwC’s Mattias Eklund, the multinational, multibillion- dollar company has been increasingly focused on digital marketing, necessitating changes in how they’re able to view and manage all their moving parts around the world. Eklund—who heads up digital marketing and communications for PwC Switzerland—has been using Hive9 for the past three years, following a switch from another marketing performance management software. Since then, PwC has been able to streamline its marketing planning, improve campaign cost control, demonstrate

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