Case Study
AdTheorent Taps Digital Element to Enhance Location-Based Targeting and Geolocation Accuracy for Mobile Advertising Clients
AdTheorent Taps Digital Element to Enhance Location-Based Targeting and Geolocation Accuracy for Mobile Advertising Clients
Success Story Scenario Today, smartphones and tablets represent the two most personalized content delivery platforms in the world. Mobile web traffic has grown significantly during the past year. Mobile subscribers now outnumber Internet users by almost three to one-a seismic shift worth noting. As mobile adoption continues to surge and mobile devices become the first screens for consumers, marketers are more aggressively eyeing opport