Case Study
A Scalable Data Solution to Empower Entrepreneurs
© Panoply Ltd. 2019 CASE STUDY : HONEYBOOK The Challenge HoneyBook has an impressively loyal base of users, due in part to its unique, invite-only collaborative platform. The platform helps entrepreneurs organize often-painful business tasks, from booking, to payments, to contracts. Plus, the company’s platform is elegant, which resonates deeply with its artistic consumer base. In its current phase of growth, HoneyBook is focusing on strengthening its mobile and tablet applications. To achieve this, multiple sources of data are being combined to inform HoneyBook’s entire business ecosystem. While the company has been able to make major strides forward, the resource cost has been substantial. Through this process, it has relied on data scientists to accurately and reliably merge vo