Case Study: PURE Insurance Shifts To Agile To Speed Up Product Development Privilege Underwriters Reciprocal Exchange (PURE) is a policyholder- owned insurer dedicated to creating an exceptional experience for responsible high net worth individuals and families. PURE’s product suite includes coverage throughout the U.S for high-value homes, automobiles, jewelry, art, personal umbrella liability, watercraft, and flood. In 2014, executives at PURE realized they needed to rapidly increase the speed of their product development initiatives to keep up with the demand for changes in their products. Previous approaches, where it would take months to produce an initial “draft” of the product, were no longer sustainable. The challenge was that they had little experience with Agile me

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