© 2019 The Trade Desk, Inc. CONFIDENTIAL. Not meant for distribution outside The Trade Desk, its partners, and clients. thetradedesk.com | sales@thetradedesk.com Approach: • Implemented unified ID solution Goals: • Increase match rates • Increase bids and fill rates • Reduce costs CASE STUDY PubMatic reveals significant improvements across match rates and efficiency by adopting the unified ID solution SSP: PubMatic Methodology: The Trade Desk unified ID solution Building a better internet As the largest independent demand-side platform (DSP), The Trade Desk has one of the most ubiquitous cookie footprints in the world. As a key industry initiative to help make advertising better for everyone, we are giving away our proprietary cookie ID for free with the unified ID soluti

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