Pssst! Be Alcohol Aware Topic: Alcohol Organisation: Liverpool Primary Care Trust Location: Liverpool (North West) Dates: 2006 to ongoing Website: www.pssst.org.uk Contact: Emma Page (Senior Social Marketing Executive Email: emma.page@liverpoolpct.nhs.uk Telephone: 0151 285 4615 Overview In 2007, Liverpool PCT and its key partners launched an innovative social marketing campaign that aimed to encourage students to behave responsibly towards alcohol consumption. Based on Social Norms Theory and the Social Learning Model, a ‘Chill Out Cabin’ was opened in the city centre on nights popular with students. Visitors were offered free mocktails and could take part in a range of entertainment. The cabin provided an a

Join for free to read