Prysm Enables Sprint to Give a Powerful First Impression In the fiercely competitive US telecom industry, it’s important to stand out. For Sprint Corporation, this means viewing each interaction as an opportunity to impress, engage and reinforce the elements that set the company apart from its rivals. Sprint’s executive briefing center (EBC) is the first face-to-face exposure that many enterprise customers, partners and prospects have to the telecom giant. “We wanted a new space that would help position Sprint as an innovative technology leader and craft a truly compelling and collaborative learning experience. The Prysm installation does just that,” said John Heiman, Sprint’s Director of Experiential Marketing. Differentiating Sprint from the Outset Sprint has annual revenues of m

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